Kim and Dave had the honor of sitting down with local Phoenix radio legend Dave Pratt, known locally as the Morning Mayor. Sitting in the studio of his internet radio show, Dave Pratt Live, these long time Phoenix residents had the opportunity to reminisce on how pop culture, communication, and transportation has changed in the last 30 years.
Pratt joined local Arizona radio station 98KUPD in 1981 and quickly established himself as industry giant. His show, Dave Pratt in the Morning became the longest running rock and roll morning show in the United States. This tenure as Morning Mayor combined with Dave Pratt’s tremendous cult following lead to his becoming the only radio personality in Arizona history to be nominated nationally as “Personality of the Year” in both Rock and Country. He later added an hour-long television series on local channel CW6, and has been inducted into not only the Broadcaster’s Hall of Fame, but also into the Music and Entertainers Hall of Fame with other famous Arizonans like Alice Cooper, Stevie Nicks, and Steven Spielberg. In short, Pratt has been a huge part of Arizona’s history, and has seen and survived decades of change in the Valley.
Kim and Dave moved to the Valley in the mid 1990’s and quickly became fans of the Morning Mayor, and would listen to the show regularly. “You were my buddy in the mornings, on my drive into work” Dave Panozzo recalls during the interview. “I remember when we first moved out here, we didn’t even have some freeways here!” And while thinking about Phoenix without freeways is almost laughable nowadays, it is true – the Loop 202, for example, was started in 1990 but wasn’t completed until 2007. For Pratt, one of the biggest changes impacting radio was the advancement of technology. When the internet started gaining popularity in unexpected places, he found himself encumbered by television and radio’s refusal to broadcast online. But Pratt could see the writing on the walls, and it was shouting “GET ONLINE!”
Following his instincts, Pratt left a job and a team he loved so that he would be free to take his show to the internet, and he was smart to do so, nearly quadrupling his audience. During the interview, Pratt shared the observation that the majority of “people under 30 can’t even name a radio station in their local market,” and attributes that change to the advancement of cell phone technology. And while it’s common knowledge that cell phones have dramatically undercut radio loyalty (and migrated it to online broadcast sources), it might not be as immediately obvious that technology has also changed the real estate industry.
The popularity and ease of use of property search and valuation sites has dramatically changed the way that consumers think about and interact with real estate agents. In the past, homebuyers had to find an agent first, who would then drive them to different homes. Today, it is common for buyers to find a home they are interested in online and contact the agent from there. And cell phone technology has become so pervasive that even online home searches are now quite literally mobile with apps like HomeSnap, which allows consumers to snap a picture of a home as they’re driving by and instantly access the pertinent details. As Dave explains, “there’s apps where you can literally park in front of the house, take a picture of the house. It’ll automatically tell you exactly what’s going on.” Technology like Homesnap has empowered consumers in a way we’ve never seen before, allowing them to access an unprecedented amount of information, at the press of a button.
Some real estate agents have been resistant to these changes, feeling like they’re becoming obsolete. But for Kim and Dave, technology has always been a source of potential and possibility. Now that consumers are so empowered to search and collect information on their own, agents have more time to focus on preparing and marketing homes, writing and negotiating contracts, and educating their clients on programs, unique opportunities, and the perks of their new neighborhood. That’s why the Panozzo Team has been quick to embrace advances, whether it’s getting their show, American Dream on Apple TV and Roku, or implementing cutting edge consumers apps like HomeSnap.
As the interview with Dave Pratt made clear, the Valley has changed immeasurably at the hands of advancing technology. But these changes have been overwhelmingly good for those who get on board, and consumers stand to benefit tremendously. Whether it’s radio or real estate, consumers increasingly turn to their cell phone before anything else, and that’s where they’ll find the most technologically advanced service providers, like Dave Pratt and the Panozzo Team.
The Panozzo Team
Kim and Dave Panozzo have been living in Scottsdale since 1994 and are passionate about helping families and individuals buy and sell their homes in the Valley. The Panozzo Team goes out of their way to help their clients find the perfect home and settle into life in Scottsdale quickly and naturally. To learn more about Scottsdale and the Panozzo Team, check out the team’s official YouTube channel.
Both Kim and Dave Panozzo are military veterans and are active supporters of veterans and the military community. Kim served in the US Air Force while Dave served in the Army, and their daughter currently serves in the Air Force. Both Kim and Dave’s parents and grandparents actively served. The Panozzo Team works with and supports veterans and their families, and understands the unique needs of military families when buying and selling homes. Contact the Panozzo Team to learn more about real estate in Scottsdale.